Overview
RS Bank, one of the biggest names in the local financial services market, has approached us with a request to redesign their mobile application.
As the lead designer, I was responsible for the entire design process, including research, wireframing, prototyping, visual design and animated interactions.
Year
2018-2022
Project Goals
The analysis of the current app version revealed significant issues, including outdated design, an unfriendly interface, and unclear UX logic. The main focus of the redesign was to modernize the design, simplify navigation, and enhance the overall banking experience.
It was decided to adopt the agile methodology by dividing the redesign process into smaller phases. The initial objective was to build an MVP that would rival industry leaders. Once this task was accomplished, the focus shifted towards continuously evolving the application.
Project Goals
The analysis of the current app version revealed significant issues, including outdated design, an unfriendly interface, and unclear UX logic. The main focus of the redesign was to modernize the design, simplify navigation, and enhance the overall banking experience.
It was decided to adopt the agile methodology by dividing the redesign process into smaller phases. The initial objective was to build an MVP that would rival industry leaders. Once this task was accomplished, the focus shifted towards continuously evolving the application.
Project Goals
The analysis of the current app version revealed significant issues, including outdated design, an unfriendly interface, and unclear UX logic. The main focus of the redesign was to modernize the design, simplify navigation, and enhance the overall banking experience.
It was decided to adopt the agile methodology by dividing the redesign process into smaller phases. The initial objective was to build an MVP that would rival industry leaders. Once this task was accomplished, the focus shifted towards continuously evolving the application.
Project Goals
The analysis of the current app version revealed significant issues, including outdated design, an unfriendly interface, and unclear UX logic. The main focus of the redesign was to modernize the design, simplify navigation, and enhance the overall banking experience.
It was decided to adopt the agile methodology by dividing the redesign process into smaller phases. The initial objective was to build an MVP that would rival industry leaders. Once this task was accomplished, the focus shifted towards continuously evolving the application.
Overview
RS Bank, one of the biggest names in the local financial services market, has approached us with a request to redesign their mobile application.
As the lead designer, I was responsible for the entire design process, including research, wireframing, prototyping, visual design and animated interactions.
Year
2018-2022
Project Goals
The analysis of the current app version revealed significant issues, including outdated design, an unfriendly interface, and unclear UX logic. The main focus of the redesign was to modernize the design, simplify navigation, and enhance the overall banking experience.
It was decided to adopt the agile methodology by dividing the redesign process into smaller phases. The initial objective was to build an MVP that would rival industry leaders. Once this task was accomplished, the focus shifted towards continuously evolving the application.
Competitive audit
Several banks were chosen based on their possession of the most cutting-edge mobile applications available at the time. Through comprehensive analysis, the best features and solutions from each were identified and selected for incorporation into our own product.
App Structure
Based on the analysis and business goals, a new application structure was developed. Initially, it had a limited number of features but has been continuously growing and evolving ever since.
Based on the analysis and business goals, a new application structure was developed. Initially, it had a limited number of features but has been continuously growing and evolving ever since.
Visual Design
After finalizing the new app structure and basic design principles, the design process was set in motion. Over the course of several years, more than 200 unique screens were crafted.
My Bank
A central hub within the app, seamlessly consolidating cards, accounts, and products for easy management. It allows user to effortlessly modify product settings and monitor valuable statistics.
Additionally, this section provides personalized recommendations for new bank products, enabling users to explore opportunities that align with their financial goals.
Transactions
This section helps to manage payments and money transfers within the app. It allows to create templates for quick transfers, and connect address book for seamless integration. The user-friendly interface simplifies the process, allowing to make payments and transfers with ease.
My Bank
A central hub within the app, seamlessly consolidating cards, accounts, and products for easy management. It allows user to effortlessly modify product settings and monitor valuable statistics.
Additionally, this section provides personalized recommendations for new bank products, enabling users to explore opportunities that align with their financial goals.
Transactions
This section helps to manage payments and money transfers within the app. It allows to create templates for quick transfers, and connect address book for seamless integration. The user-friendly interface simplifies the process, allowing to make payments and transfers with ease.
More than 200+
Unique Icons
More than 200+
Unique Icons
More than 200+
Unique Icons
More than 200+
Unique Icons
Transaction History
A comprehensive and detailed list of transactions, conveniently sorted by date and transaction type. Each transaction includes essential information such as transaction amounts, timestamps, and dates.
Additionally, this section introduces a unique feature that enables the transformation of regular payments into interest-free installment plans, offering greater flexibility and expanded financial management options.
Special Offers
This section helps to manage payments and money transfers within the app. It allows to create templates for quick transfers, and connect address book for seamless integration. The user-friendly interface simplifies the process, allowing to make payments and transfers with ease.
Transaction History
A comprehensive and detailed list of transactions, conveniently sorted by date and transaction type. Each transaction includes essential information such as transaction amounts, timestamps, and dates.
Additionally, this section introduces a unique feature that enables the transformation of regular payments into interest-free installment plans, offering greater flexibility and expanded financial management options.
Special Offers
A variety of unique promotions, including discounts, cashback options, and partner programs. With convenient sorting by popularity, novelty, and categories, finding offers that align with your interests becomes effortless.
Compact and Versatile
Compact and Versatile
Design System
Design System
Dark Mode
Dark Mode
Results
After its release, the redesigned RS Bank app received positive user feedback and was ranked among the top 6 applications in the "Best Mobile Banking" category by Markswebb, a renowned consulting agency specializing in digital products.
The positive reception of the app led to a complete redesign of RS Bank’s visual identity, including both digital and print materials, creating a consistent and modern look across all platforms.