Site Structure
It was decided to start with a focused set of pages, establishing a firm base. Subsequently, the platform's growth followed a planned progression in stages, laying the groundwork for systematic and structured evolution.
Design System
The design system was crucial for maintaining consistency in the project. It set clear design principles, guidelines, and reusable components, ensuring a unified look and feel across pages and elements.
Grid System
Typography
High Voltage Heavy Rough
Din Pro
Color Palette
Main colors
Additional colors
Icons
UI Components
buttons
video controls
Forms
Visual Design
Despite having detailed guidelines and a brand book, crafting the visual design for this project presented a challenge. Balancing the brand's global identity with local market expectations required careful adaptation. The primary goal was to highlight the brand's identity by connecting it with the world of wild animals.
AI Image Generation
AI technologies played a crucial role in the project by efficiently generating image sets for various pages
Responsive Design
By utilizing fluid grids and flexible images the platform dynamically adjusted its layout and content for optimal viewing on any device.
Results
The online platform has helped Crave achieve impressive results despite a market crisis. The brand successfully entered the market, becoming the fastest-growing premium pet food brand during the first nine months after its launch.
The strategy of starting with a focused set of features and gradually expanding the platform proved successful. The platform effectively met the evolving needs of its growing audience by continually adding valuable features and information. What began as a project with just a dozen pages evolved into a comprehensive pet information portal with over 200 pages, showcasing the platform’s ability to scale and adapt.